Which Mobile Operating System Has the Highest Market Share in Brazil?
Brazil is a major market for mobile phones, with over 200 million smartphone users. The country has a diverse mobile operating system landscape, with Android and iOS being the two dominant players.
Android Dominates the Brazilian Mobile Market
Android is the most popular mobile operating system in Brazil, with a market share of over 80%. This is largely due to the popularity of low-cost Android smartphones, which are widely available in the country. Android’s open-source nature also makes it a popular choice for manufacturers, as it allows them to customize the operating system to meet the needs of their specific devices.
iOS Has a Smaller but Significant Market Share
iOS is the second most popular mobile operating system in Brazil, with a market share of around 15%. This is largely due to the popularity of Apple’s iPhone, which is seen as a status symbol in the country. iOS’s closed-source nature also makes it a more secure operating system than Android, which appeals to some users.
Other Mobile Operating Systems Have a Small Market Share
Other mobile operating systems, such as Windows Phone and BlackBerry, have a very small market share in Brazil. This is largely due to the dominance of Android and iOS, as well as the lack of availability of these other operating systems on low-cost smartphones.
Conclusion
Android is the most popular mobile operating system in Brazil, with a market share of over 80%. iOS has a smaller but significant market share of around 15%. Other mobile operating systems have a very small market share in the country.