Smart Speaker Market Share in Germany: Growth and Key Findings

Smart speakers have gained immense popularity in recent years, with households increasingly embracing these devices. In Germany, the market share of smart speakers has witnessed a significant surge.

Market Share Growth

According to Statista, the market share of smart speakers in German households stood at 23.6% in 2021. This represents a notable increase from 17.8% in 2020 and 12.5% in 2019. The growth is attributed to several factors, including:

• Rising popularity of voice assistants
• Increasing adoption of smart home devices
• Declining cost of smart speakers

Market Share by Brand

Amazon dominates the German smart speaker market with a commanding share of 63.3%. Google follows with a market share of 26.7%.

Future Outlook

Smart speakers are poised to maintain their growth trajectory in Germany. By 2025, the market share is projected to reach 35%.

Key Findings

• Market share of smart speakers in German households: 23.6% (2021)
• Growth from 2019 to 2021: 11.1%
• Key growth drivers: voice assistants, smart home devices, cost reduction
• Dominant brand: Amazon (63.3% market share)
• Projected market share by 2025: 35%