How many people in the UK use voice-activated assistants

a graph showing the growth of voice-activated assistant users in the UK

Voice-Activated Assistants: Growing Popularity in the UK

Voice-activated assistants have become increasingly prevalent in recent years, offering convenience and efficiency in various tasks. In the UK, their adoption has witnessed a significant surge.

Usage Statistics

According to a recent study by Statista, an impressive 26.6 million people in the UK utilized voice-activated assistants in 2022. This number is projected to reach 33.4 million by 2025, indicating a substantial growth trajectory.

Market Share

Amazon Alexa reigns supreme as the most popular voice-activated assistant in the UK, capturing 63% of the market share. Google Assistant follows closely with 27%, while Apple Siri holds a 10% share.

Common Use Cases

Voice-activated assistants are primarily employed for the following tasks:

  • Obtaining information (e.g., weather, news, sports scores)
  • Controlling smart home devices (e.g., lights, thermostats, door locks)
  • Playing music
  • Setting alarms and timers
  • Making phone calls and sending messages

Future Prospects

Voice-activated assistants are continuously evolving, becoming more sophisticated and integrated into our daily lives. Their role is expected to expand significantly in the years to come.

Conclusion

Voice-activated assistants have gained immense popularity in the UK, with over 26 million users in 2022. Amazon Alexa dominates the market, followed by Google Assistant and Apple Siri. These assistants are primarily used for information retrieval, smart home control, and various other tasks. As technology advances, voice-activated assistants are poised to play an even greater role in our lives.

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