Augmented Reality (AR) Apps for Shopping in Russia: A Growing Trend

Introduction

Augmented reality (AR) technology superimposes computer-generated images onto a user’s view of the real world, creating a composite view. AR apps are gaining popularity for shopping, allowing users to virtually try on products before purchasing.

AR App Usage in Russia

In Russia, the use of AR apps for shopping is rapidly expanding. A recent study revealed that over 20 million Russians use AR apps for shopping, a number projected to exceed 30 million by 2025.

Popular AR Apps for Shopping in Russia

* IKEA Place
* Houzz
* Wayfair
* Amazon AR View
* Google Lens

These apps enable users to:

* Place virtual furniture and products in their homes
* Try on clothing and makeup
* Access product information

Factors Driving AR App Growth in Russia

* Rising smartphone and tablet usage
* Advancements in AR technology
* Increased demand for online shopping

Benefits of AR Apps for Shopping

* Virtual product trials
* Product information access
* Sharing products with others

Conclusion

AR apps for shopping are experiencing a surge in popularity in Russia. Over 20 million Russians currently use these apps, and this number is expected to grow significantly in the coming years. IKEA Place, Houzz, Wayfair, Amazon AR View, and Google Lens are among the most popular AR apps for shopping in the country.