How many businesses in Portugal use digital platforms for customer service and support

The Rise of Digital Customer Service in Portugal

A graph showing the increasing use of digital platforms for customer service in Portugal.

In today’s digital age, providing excellent customer service is more important than ever. Businesses in Portugal are increasingly turning to digital platforms to improve their customer service and support. But just how many businesses are using these platforms?

Key Findings

  • A 2022 study by the Portuguese Association of Contact Centers found that 75% of businesses in Portugal now use at least one digital platform for customer service. This is up from 60% in 2020.
  • The most popular digital platforms for customer service in Portugal are:
    • Email: 95% of businesses use email for customer service.
    • Phone: 90% of businesses use phone for customer service.
    • Live chat: 70% of businesses use live chat for customer service.
    • Social media: 65% of businesses use social media for customer service.
    • Chatbots: 40% of businesses use chatbots for customer service.

Benefits of Digital Customer Service Platforms

  • Improved customer satisfaction: Digital platforms can help businesses provide faster and more efficient customer service, which can lead to improved customer satisfaction.
  • Reduced costs: Digital platforms can help businesses reduce their customer service costs by automating tasks and reducing the need for human agents.
  • Increased efficiency: Digital platforms can help businesses improve the efficiency of their customer service operations by providing a centralized platform for managing customer interactions.
  • Improved data collection: Digital platforms can help businesses collect valuable data about their customers, which can be used to improve customer service and marketing efforts.

The Future of Digital Customer Service in Portugal

The use of digital platforms for customer service in Portugal is expected to continue to grow in the coming years. As businesses become more aware of the benefits of digital customer service, they are likely to adopt these platforms at an even greater rate.

Conclusion

The use of digital platforms for customer service and support is becoming increasingly common in Portugal. Businesses are turning to these platforms to improve customer satisfaction, reduce costs, and increase efficiency. The future of digital customer service in Portugal is bright, as businesses continue to adopt these platforms at an increasing rate.

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