Product Iteration: Analyzing LinkedIn Stories with the CIRCLES Method™
For those preparing for product management interviews, assessing why a product didn’t succeed and proposing improvements is a common challenge. Take, for instance, LinkedIn Stories. Utilizing frameworks outlined in ‘Decode and Conquer: Answers to Product Management Interviews,’ let’s dissect this question to showcase how a candidate could navigate through a product iteration question effectively.
Detailed Guide on Framework Application
The CIRCLES Method™ is a suitable framework for this question as it allows for comprehensive product analysis and iterative ideation.
a. Framework Selection
The CIRCLES Method™ stands for Comprehend, Identify, Report, Cut through (Prioritize), List Solutions, Evaluate tradeoffs, and Summarize. It evaluates the product and its market fit methodically.
b. Step-by-Step Framework Application
- Comprehend: Analyze the product’s purpose and the reasons for its failure.
- Identify: Determine the core user group and their needs.
- Report: Gather and analyze user feedback and data insights post-launch.
- Cut through: Prioritize the most critical aspects impacting user adoption.
- List Solutions: Propose potential solutions to improve the product based on the prioritized issues.
- Evaluate tradeoffs: Assess the advantages and disadvantages of each proposed solution.
- Summarize: Synthesize the analysis and propose a strategic direction.
c. Hypothetical Examples
For example, user research may reveal that LinkedIn Stories lacked clear professional value. A solution could be to pivot the feature towards showcasing professional achievements or industry insights.
d. Fact Checks
Compare the adoption and engagement rates of LinkedIn Stories with successful counterparts like Instagram Stories to gauge user interest levels and expectations.
e. Communication Tips
Frame your analysis and proposed solutions within the professional context of LinkedIn, engaging the interviewer with strategic thinking and impactful communication.
Conclusion
Product iteration questions provide an opportunity to demonstrate strategic thinking, analysis, and creativity. The CIRCLES Method™ framework aids in structuring a clear and compelling argument. With diligent practice, aspiring PMs can adeptly navigate complex product discussions in FAANG interviews.