How Many Canadians Have Cut the Cord in Favor of Streaming?
The Canadian media landscape is changing rapidly, with more and more people opting to ditch traditional TV in favor of online streaming services. But just how many Canadians have made the switch?
The Rise of Streaming in Canada
The popularity of streaming services in Canada has exploded in recent years. In 2022, over 18 million Canadians subscribed to at least one streaming service, a significant increase from the 12.9 million who subscribed in 2020. This growth is being driven by a number of factors, including the increasing availability of high-speed internet, the growing selection of high-quality streaming content, and the convenience of being able to watch what you want, when you want.
The Decline of Traditional TV
As the popularity of streaming services has increased, the number of Canadians watching traditional TV has declined. In 2022, the average Canadian watched 2 hours and 45 minutes of traditional TV per day, down from 3 hours and 15 minutes in 2020. This trend is likely to continue as more and more people cut the cord.
Who is Cutting the Cord?
Canadians of all ages are cutting the cord, but the trend is particularly pronounced among younger generations. In 2022, 63% of Canadians aged 18-34 said they had cancelled their cable or satellite TV subscription, compared to just 29% of those aged 55 and over. This suggests that the future of television is likely to be dominated by streaming services.
So, How Many Canadians Prefer Streaming?
While there is no definitive answer to this question, it is clear that the number of Canadians who prefer streaming services over traditional TV is growing rapidly. In 2022, it was estimated that over 10 million Canadians had already made the switch, and this number is expected to continue to grow in the years to come.
The Future of Television in Canada
The rise of streaming services is having a profound impact on the Canadian media landscape. As more and more people cut the cord, traditional TV broadcasters are facing increasing competition. This is likely to lead to changes in the way that TV content is produced and distributed. It is also likely to lead to a greater focus on niche programming and on-demand content.
Conclusion
The Canadian media landscape is changing rapidly, and the rise of streaming services is one of the most significant trends driving this change. It is clear that more and more Canadians are choosing to watch their favorite shows and movies online, and this trend is likely to continue in the years to come.