The Most Common Use of Augmented Reality in Retail in Japan
Augmented reality (AR) is rapidly changing the retail landscape in Japan, offering customers a more engaging and interactive shopping experience. But what is the most common use of AR in retail in Japan?
Virtual Try-Ons:
This is by far the most popular use of AR in Japanese retail. Customers can virtually try on clothes, makeup, and accessories using their smartphones or tablets. This allows them to see how the products would look on them before making a purchase, reducing the need for returns and exchanges. Major brands like Uniqlo, Shiseido, and 資生堂 have already implemented virtual try-on technology in their stores and apps.
Product Visualization:
AR can also be used to visualize products in a customer’s home before they buy them. This is especially useful for furniture, appliances, and other large items. Customers can see how the product would look in their space and make sure it fits before making a purchase. IKEA Japan has been a pioneer in this area, offering an AR app that allows customers to visualize furniture in their homes.
Interactive Displays:
AR can be used to create interactive displays that engage customers and provide them with more information about products. For example, customers can point their smartphones at a product to see additional information, such as reviews, specifications, and related products. This can help customers make more informed purchasing decisions.
Other Uses:
AR is also being used in other ways in Japanese retail, such as:
- Creating virtual showrooms: Customers can explore virtual showrooms of products without having to visit a physical store.
- Providing product demonstrations: Customers can see how products work in action using AR.
- Offering personalized recommendations: AR can be used to recommend products to customers based on their preferences.
The Future of AR in Retail:
The use of AR in retail is expected to continue to grow in the coming years. As AR technology becomes more sophisticated and affordable, we can expect to see even more innovative and engaging AR experiences in Japanese retail stores.