The Rise of Mobile Apps in the UK
The average number of apps installed on smartphones in the UK is a staggering 48, a number that has been steadily increasing over the past few years. This surge can be attributed to several factors, including the growing popularity of smartphones, the increasing availability of apps, and the rising use of mobile data.
In 2022, the average UK smartphone user had 42 apps installed, and in 2021, that number was 38. This trend is likely to continue as smartphones become even more powerful and versatile.
Factors Contributing to the Increase
- The increasing popularity of smartphones: Smartphones have become an essential part of modern life, with many people using them for everything from communication and entertainment to work and shopping.
- The growing availability of apps: There are now millions of apps available to download, covering every conceivable need and interest.
- The increasing use of mobile data: As mobile data plans become more affordable and accessible, people are using their smartphones more for data-intensive activities such as streaming videos and music.
- The increasing affordability of smartphones: Smartphones are becoming more affordable, making them accessible to a wider range of people.
Most Popular App Categories
The most popular types of apps installed on UK smartphones are:
- Social media apps
- Messaging apps
- Music streaming apps
- Video streaming apps
- Shopping apps
Average App Usage
The average UK smartphone user spends an impressive 2 hours and 27 minutes per day using apps. This number has also been steadily increasing over the past few years, with the average user spending 2 hours and 15 minutes per day in 2022 and 2 hours and 5 minutes in 2021.
Most Popular App Activities
The most popular activities that UK smartphone users do on apps are:
- Social networking
- Messaging
- Listening to music
- Watching videos
- Shopping
Conclusion
The average number of apps installed on smartphones in the UK is increasing year on year. This trend is driven by several factors, including the increasing popularity of smartphones, the growing availability of apps, and the rising use of mobile data. The most popular types of apps installed on UK smartphones are social media apps, messaging apps, music streaming apps, video streaming apps, and shopping apps. The average UK smartphone user spends over 2 hours per day using apps, and the most popular activities that UK smartphone users do on apps are social networking, messaging, listening to music, watching videos, and shopping.
