Millennials and Social Media: YouTube Reigns Supreme
Millennials, the generation born between 1981 and 1996, are the largest generation in the US, with over 72 million people. They are also the most digitally connected generation, with 90% of them using social media. But which social media platform is the most popular among millennials in the USA?
The Answer is YouTube
A 2023 study by the Pew Research Center found that 88% of millennials use YouTube, making it the most popular social media platform among this generation. Facebook comes in second with 72%, followed by Instagram with 71%.
Why is YouTube so popular among millennials?
There are several reasons why YouTube is so popular among millennials:
- It’s a great platform for watching videos, which is millennials’ favorite online activity.
- It offers a wide variety of content, from music videos to educational videos to funny cat videos.
- It’s a great way to connect with friends and family, as well as to discover new people and interests.
Here is a table of the most popular social media platforms among millennials in the USA:
| Platform | Percentage of millennials who use it |
|---|---|
| YouTube | 88% |
| 72% | |
| 71% | |
| Snapchat | 69% |
| 42% |
Conclusion
YouTube is the most popular social media platform among millennials in the USA. This is likely due to its wide variety of content, its ability to connect people with friends and family, and its popularity as a platform for watching videos.
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