Improving User Experience: The Case of Netflix’s Rating Page

## Introduction

## Netflix Rating Page: A User Experience Challenge

As aspiring or experienced product managers preparing for FAANG interviews, navigating through challenging interview questions is a crucial skill. Today, we’ll dissect a common user experience issue posed during interviews: “Netflix rating page is annoying for the users. What will you do to fix this?” This blog will outline a structured strategy to approach and resolve this product issue question using the frameworks and strategies recommended in ‘Decode and Conquer.’ Remember, offering solid, structured responses in your interview can significantly enhance your chances of success.

## Detailed Guide on Framework Application

### Picking The Right Framework

For a user experience concern like the one stated, we will use the CIRCLES Method™, a framework specifically suited for tackling product design questions.

### Step-by-Step Guide Using CIRCLES

1. **Comprehend the Situation:** Begin by assessing the problem with the Netflix rating page. Is it the layout, functionality, or the feedback mechanism? Clarify the specific issues from the users’ perspective.
2. **Identify the Users:** Define who the users are. Netflix has a broad user base, but are there specific segments that find the rating page particularly annoying?
3. **Report the User Needs:** Understand and articulate the users’ needs. What are they trying to achieve with the rating system? Convenience? Accuracy? Discoverability?
4. **Cut Through Prioritization:** Prioritize the biggest pain points. If multiple issues exist, which one affects the user experience most profoundly? Use the 80/20 rule to focus on changes with the maximum impact.
5. **List Solutions:** Ideate solutions to address these pain points. This could range from simplifying the rating process, introducing new features, or re-designing the interface.
6. **Evaluate Tradeoffs:** Discuss potential trade-offs for each solution. Consider cost, complexity, and how the changes could affect different user segments or Netflix’s operations.
7. **Summarize Recommendations:** Conclude with a strong recommendation that follows logically from your previous points. Make sure your selected solution aligns with user needs and business goals.

### Hypothetical Example

Let’s assume users find the rating process tedious and slow, impacting their overall experience. An example solution could be simplifying the rating feature by allowing users to rate directly from the episode’s thumbnail image without navigating away from the main page, thus streamlining the process.

### Fact Checks and Approximations

While specific data might not be handy, use logical reasoning. For example, assume Netflix has millions of users, and user engagement is vital for retention. Research general UX best practices and refer to them during your solution proposal.

### Communication Tips

Structure your responses crisply, use layman’s terms, and avoid jargon so your interviewers can clearly understand your thought process. Practice active listening, and be ready to pivot or dive deeper into parts of your answer as prompted.

## Conclusion

Recall that the purpose of applying the CIRCLES Method™ is to provide a holistic, user-centered solution to improve the Netflix rating page experience. Interviewers are looking for candidates who can demonstrate logical structuring, user empathy, and practical problem-solving skills. By diligently practicing these frameworks, you’ll be better equipped to conquer product management interviews at top tech firms.

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