How to Improve Amazon’s Wishlist Feature: A Guide for FAANG Interviews

Introduction

Product management interviews at top tech firms like Amazon are a challenging yet rewarding experience. These interviews often involve questions that require candidates to think critically and propose improvements to existing features or products. One common type of question asks: “How would you improve the design of Amazon’s wishlist feature?”

This guide will help you tackle this question using the CIRCLES Method™ outlined in “Decode and Conquer: Answers to Product Management Interviews.” This framework is particularly effective for designing and improving features.

Detailed Guide on Framework Application

1. Comprehend the Situation:

Clarify the goals of the wishlist feature. It allows users to save items for later reference, both for themselves and as gift ideas for others.

2. Identify the Customer:

Determine who uses the wishlist. Amazon serves a wide range of customers, but we can segment them into two groups: individual shoppers and gift-givers.

3. Report the Customer’s Needs:

Identify pain points and desires. Customers want an easy way to organize, share, and remember products of interest.

4. Cut Through Prioritization:

Focus on the most significant problems or opportunities for positive impact. For example, improving the shareability and visibility of the wishlist.

5. List Solutions:

Brainstorm multiple ways to address the chosen issue. For instance, integrating social features or providing better organizational tools.

6. Evaluate Trade-offs:

Analyze the pros and cons of each solution, considering impact, cost, and user experience.

7. Summarize Your Recommendation:

Conclude with a structured and data-driven recommendation. Propose enhancing the wishlist feature with social integrations, such as sharing on social media, and advanced categorization options based on user behavior data.

Example Application:

Let’s assume data analysis reveals a significant number of users add items to their wishlist but never return to review them. Improving the visibility and reminder system could enhance user engagement with the wishlist feature.

Communication Tips:

• Stay calm and structured.
• Clearly lay out your thinking process.
• Avoid technical jargon.
• Back up your suggestions with potential data points.

Conclusion

Using the CIRCLES Method™ offers a systematic approach to tackling product design questions. Effective application of this method showcases your problem-solving, prioritization, and user-centric thinking skills. Remember, practice makes perfect. So, employ this framework in various scenarios to prepare for your upcoming FAANG product management interviews.

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