## Introduction
Breaking down complex topics into simple, digestible narratives is a critical skill for product managers. Such ability demonstrates clarity in communication, a vital trait sought by FAANG companies. Let’s navigate how one can explain the concept of digital advertising in the most basic terms, suitable even for a grandmother who may not be technology-savvy.
## Detailed Guide on Framework Application
### Identify the Core Idea
Emphasize that digital advertising is like putting a sign in a public place, but it’s done on the internet where more people can see it.
### Use Analogies
Compare it to something familiar, such as an advertisement in a newspaper, but explain it’s customizable to people’s interests.
### Simplify the Channel
Describe how these ads can appear on websites, social media, or in apps, much like flyers that can be found in different stores.
### Relate to Daily Life
Use examples from your grandmother’s everyday experiences, like seeing an ad for her favorite store pop up when she’s reading online.
### Avoid Jargon
Steer clear from industry-specific terms, sticking to simple language and avoiding acronyms.
### Applying ELI5 with Hypothetical Examples
Imagine telling your grandmother that when she searches for her favorite knitting patterns online, she might see an advertisement for a yarn sale. This is digital advertising – businesses showing her things she might like or need, based on what she does on her computer or phone. It’s like if her local craft store knew she was planning to knit a sweater and sent her a coupon for the wool she needs.
### Effective Communication Tips
Throughout your explanation, ensure you maintain a tone of patience and empathy. Use pauses for questions and confirm understanding as you go. Remember, the goal is to inform, not to impress. Focus on building a narrative that connects with shared experiences and makes the concept of digital advertising as relatable as possible.
## Conclusion
Explaining digital advertising in simplistic terms not only aids in demystifying the concept for someone with limited tech exposure but also showcases your ability to articulate complex ideas clearly. Embracing the ELI5 framework can help you put this skill to practice, an exercise that is highly beneficial for product manager interviews at elite tech firms.
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