How Many People in Mexico Subscribe to Tech Magazines or Blogs?
Mexico has a growing tech scene, with more and more people interested in staying up-to-date on the latest trends and developments. But how many people actually subscribe to tech magazines or blogs?
The answer is not as straightforward as you might think. There is no single, definitive source of data on this topic. However, we can look at a few different sources to get a better idea of the landscape.
Key Findings
- The National Survey on Household Consumption of Information and Communication Technologies (ENIGH) conducted by the National Institute of Statistics and Geography (INEGI) in 2021 found that 23.7% of Mexicans aged 6 and over read digital newspapers or magazines at least once a week. This suggests that there is a significant audience for tech content in Mexico.
- A 2022 report by Statista estimated that there were 9.7 million digital magazine readers in Mexico. This number is projected to grow to 11.2 million by 2027.
- A 2023 study by the Interactive Advertising Bureau (IAB) Mexico found that 62% of Mexican internet users read blogs. This suggests that blogs are a popular source of information for Mexicans.
Factors Affecting Subscription Rates
- The cost of subscriptions
- The availability of free content
- The language barrier
Conclusion
The exact number of people in Mexico who subscribe to tech magazines or blogs is unknown. However, based on available data, it is safe to say that there is a significant audience for this type of content. The tech magazine and blog market in Mexico is growing, and the demand for high-quality tech content is likely to increase in the future.
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