Tech Trends: AI, Personalization, and Short-Form Content
The tech landscape is constantly evolving, and this month has been no exception. From AI-powered advertising on TikTok to the rise of short-form content on Twitch, here are some of the most noteworthy trends:
AI-Driven Advertising on TikTok
TikTok is betting big on generative AI to enhance its advertising capabilities. This means ads that are more relevant and engaging, tailored to individual users’ interests. The platform is also partnering with major brands like Paramount Global and the NHL to create targeted campaigns that reach specific audiences.
Kajabi Elevates E-learning with Branded Apps
Kajabi, a popular platform for online courses, is making it easier for creators to build their own branded apps without any coding required. This allows creators to have more control over the learning experience and provide a more personalized experience for their students.
SoundCloud’s ‘Buzzing Playlists’: A Discovery Haven for Emerging Artists
SoundCloud’s ‘Buzzing Playlists’ use machine learning to curate playlists of up-and-coming artists. This is a great way for music fans to discover new talent and for artists to get their music heard by a wider audience.
Short-Form Savvy and Legal Battles: Twitch and OpenAI Steal the Spotlight
Twitch is entering the short-form video game with its new Discovery Feed. This could be a major challenge to TikTok and other short-form video platforms. Meanwhile, OpenAI and Microsoft are facing copyright infringement lawsuits over their generative AI technology.
Transitions and Transformations: Threads, Passwordless Logins, and Evolving AI Startups
Instagram’s Threads app is gaining traction as a potential alternative to Twitter. Meanwhile, tech giants like Apple, Google, and Microsoft are pushing for passwordless logins. And AI startups are continuing to develop new and innovative applications for generative AI.
