How many people in Canada use online platforms for home improvement services

How Many Canadians Use Online Platforms for Home Improvement Services?

A person using a laptop to research home improvement services online

Canadians are increasingly turning to online platforms for their home improvement needs. In fact, a recent study by the Canadian Home Builders’ Association found that over 60% of Canadians have used an online platform to research or purchase home improvement services. This trend is likely to continue as more and more Canadians become comfortable with using the internet for all aspects of their lives.

Reasons for Using Online Platforms

There are several reasons why Canadians are choosing to use online platforms for home improvement services:

  • Convenience: Online platforms offer a convenient way to compare prices and services from different providers.
  • Choice: Online platforms can provide access to a wider range of services than what is available in local stores.
  • Competitive Prices: Online platforms can offer more competitive prices than traditional brick-and-mortar stores.

Popular Online Platforms in Canada

The most popular online platforms for home improvement services in Canada include:

  • HomeStars: A platform that connects homeowners with qualified contractors.
  • RenoQuotes: A platform that allows homeowners to get quotes from multiple contractors for their home improvement projects.
  • Houzz: A platform that provides inspiration and information for home improvement projects.
  • Amazon: A platform that sells a wide variety of home improvement products.
  • Canadian Tire: A platform that sells a variety of home improvement products and services.

Benefits of Using Online Platforms

Using online platforms for home improvement services can offer several benefits to Canadians, including:

  • Convenience: Online platforms allow homeowners to research and compare services from the comfort of their own homes.
  • Choice: Online platforms offer a wider range of services than what is available in local stores.
  • Competition: Online platforms can offer more competitive prices than traditional brick-and-mortar stores.
  • Transparency: Online platforms often provide reviews and ratings of contractors, which can help homeowners make informed decisions.

Potential Drawbacks

However, there are also some potential drawbacks to using online platforms for home improvement services:

  • Scams: There are a number of scams targeting homeowners who are looking for home improvement services online. It is important to be aware of these scams and to take steps to protect yourself.
  • Lack of Personal Interaction: Online platforms can make it difficult to build a personal relationship with a contractor. This can be important for projects that require a high level of trust and communication.
  • Quality Control: It can be difficult to assess the quality of a contractor’s work online. It is important to do your research and to choose a contractor with a good reputation.

Conclusion

Overall, online platforms offer a convenient and efficient way for Canadians to find and compare home improvement services. However, it is important to be aware of the potential drawbacks before using these platforms.

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