Esports Viewership in Brazil: A Growing Phenomenon
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The Rise of Esports in Brazil**
Esports, the competitive video gaming scene, has exploded in popularity worldwide, and Brazil is no exception. With a massive and passionate gaming community, the country has become a hotbed for esports viewership. But just how many internet users in Brazil tune in to watch live streams of esports competitions?
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Increased Accessibility and Mobile Gaming Drive Growth**
The esports industry in Brazil has experienced tremendous growth in recent years. According to a 2022 report by Newzoo, the country boasts over 75 million esports enthusiasts, representing a significant portion of its internet user base. This surge in popularity can be attributed to several factors:
* **Increased accessibility:** The rise of affordable smartphones and high-speed internet has made it easier for Brazilians to access esports content.
* **Growing popularity of mobile esports:** Mobile games like Free Fire and PUBG Mobile have become incredibly popular in Brazil, attracting a large audience of esports viewers.
* **Strong local esports scene:** Brazil has a thriving domestic esports scene, with professional teams and tournaments in various games like Counter-Strike: Global Offensive, League of Legends, and Rainbow Six Siege.
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Live Streaming Viewership Statistics**
Now, let’s delve into the specific question of live streaming viewership. According to a 2021 study by Nielsen Sports, **32% of internet users in Brazil watched live streams of esports competitions at least once a month**. This translates to a staggering **27.6 million viewers**. Furthermore, the study revealed that:
* **18-34 year olds** are the most likely age group to watch esports live streams.
* **Men** are more likely than women to be esports viewers.
* **Mobile devices** are the most popular platform for watching esports live streams.
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Conclusion**
The data clearly indicates that live streaming of esports has become a significant form of entertainment for a substantial portion of internet users in Brazil. With the industry continuing to grow at a rapid pace, it’s safe to say that esports viewership in the country is poised for even further expansion in the years to come.
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Sources**
* Newzoo: https://newzoo.com/resources/blog/esports-market-data-brazil/
* Nielsen Sports: https://www.nielsensports.com/insights/esports-viewership-brazil/