## Enterprise App Interview Prep: How to Answer “What’s Your Favorite?”
The vast landscape of enterprise software can leave PMs feeling overwhelmed, especially when asked about their preferred tools in an interview. This guide explores how to answer “What’s your favorite enterprise app?” effectively using the CIRCLES Method™.
CIRCLES Method™: A Framework for Evaluating Enterprise Apps
This comprehensive framework, developed by Lewis C. Lin, helps you analyze and articulate your preference for a specific enterprise app.
Step-by-Step Guide:
- Comprehend: Understand the criteria for an effective enterprise app in its domain.
- Identify: Choose an app that meets these criteria and impresses you with its capabilities.
- Report: Explain the app’s key features and how they solve business problems effectively.
- Compare: Contrast it with other apps in the market to highlight its unique strengths.
- List: Showcase the results achieved by organizations using this app.
- Explain: Discuss the app’s usability, integration capabilities, and unique product design aspects.
- Summarize: Conclude by emphasizing the app’s impact and your reasons for favoring it.
Hypothetical Example: Salesforce CRM
Let’s say your favorite app is Salesforce CRM. You would explain how its features address core business needs like customer relationship management, sales forecasting, and data analytics. Its extensive ecosystem of integrations and customizations might set it apart from competitors like Oracle or Microsoft Dynamics. Listing results like improved sales efficiency and customer insights can solidify your choice.
Facts Check: Backing Up Your Preference
Incorporate data such as market share, user base size, and reported ROI for businesses using Salesforce. This demonstrates an analytical approach and strengthens your reasoning.
Communicating Effectively: Passion and Clarity
Express your passion for the app through anecdotes or personal experiences. Ensure your points are clear and concise, aligning with best practices in enterprise software.
Conclusion: Demonstrating Expertise and Strategic Thinking
By using the CIRCLES Method™, you can provide well-structured justifications for your preferred enterprise app. Highlighting its strengths, competitive edge, and tangible results showcases your product expertise and strategic mindset, crucial qualities for any PM role.
Remember: This guide provides a framework, but personalize your response with specific examples and insights to truly impress your interviewer.