What percentage of internet users in India use online platforms for shopping groceries

Online Grocery Shopping in India: A Growing Trend

A person in India using a smartphone to order groceries online.

With the rapid growth of internet penetration and smartphone usage in India, online grocery shopping has become increasingly popular. But just how many internet users in India are actually using online platforms to buy their groceries?

The Rise of Online Grocery Shopping in India

The Indian online grocery market is booming, with a projected value of USD 3.3 billion in 2023. This growth is driven by several factors, including:

  • Increased internet and smartphone penetration: More and more Indians have access to the internet and smartphones, making it easier for them to shop online.
  • Growing awareness of online grocery platforms: As more people become aware of online grocery options, they are more likely to try them out.
  • Convenience and time-saving: Online grocery shopping is a convenient way to save time and avoid the hassle of going to the grocery store.
  • Competitive prices and discounts: Online grocery platforms often offer competitive prices and discounts, making them an attractive option for budget-conscious consumers.

Percentage of Internet Users Shopping Groceries Online

According to a recent report by Statista, 22.4% of internet users in India used online platforms to buy groceries in 2022. This number is expected to grow to 27.5% by 2025. This means that a significant portion of internet users in India are already using online platforms for grocery shopping. As the market continues to grow, this percentage is likely to increase even further.

Factors Influencing Online Grocery Shopping

Several factors can influence whether or not someone uses online platforms to buy groceries. These include:

  • Age: Younger people are more likely to use online grocery platforms than older people.
  • Income: People with higher incomes are more likely to use online grocery platforms.
  • Location: People who live in urban areas are more likely to use online grocery platforms than those who live in rural areas.
  • Access to technology: People who have access to reliable internet and a smartphone are more likely to use online grocery platforms.

Conclusion

Online grocery shopping is becoming increasingly popular in India, with a significant percentage of internet users already using online platforms to buy their groceries. As the market continues to grow, this percentage is likely to increase even further.

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