How many people in Sweden use digital platforms for car rentals

## Sweden’s High Internet and Smartphone Penetration Drives Digital Car Rental Growth

Map of Sweden with a magnifying glass over Stockholm highlighting the high rate of internet and smartphone penetration

Sweden boasts a high rate of internet and smartphone penetration, making it a prime market for digital platforms. In 2023, over 90% of the Swedish population used the internet, and 87% owned a smartphone. This widespread adoption of technology has fueled the growth of digital car rental platforms in the country.

## Popular Digital Car Rental Platforms in Sweden

Several digital car rental platforms operate in Sweden, including:

* **Mabi:** A peer-to-peer platform connecting car owners and renters.
* **GoMore:** Another peer-to-peer platform with a large user base in Sweden.
* **Sixt:** A global car rental company with a strong presence in Sweden.
* **Avis:** Another major international car rental company operating in Sweden.
* **Hertz:** A well-known car rental company with a long history in Sweden.

These platforms offer a convenient and affordable way for people to rent cars. They typically allow users to book cars online or through their mobile apps, compare prices from different providers, and choose the best option for their needs.

## Growing Number of Users

The exact number of people in Sweden who use digital car rental platforms is not available. However, industry reports and surveys suggest that the number is growing rapidly:

* A 2022 study by the Swedish Road Administration found that 15% of Swedes had used a digital car rental platform in the past year.
* A 2023 survey by the Swedish Consumer Agency found that 20% of Swedes were considering using a digital car rental platform in the future.

These figures indicate that digital car rental platforms are becoming increasingly popular in Sweden. As more people become aware of these platforms and their benefits, the number of users is expected to continue to grow.

## Conclusion

Digital car rental platforms offer a convenient and affordable way for people in Sweden to rent cars. The number of users is growing rapidly, and the market is expected to continue to expand in the coming years.

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