Introduction
Product management is not just about delivering features that achieve business goals; it’s equally about inclusivity and addressing the needs of different user segments. When tasked with designing a refrigerator for the visually impaired, a product manager must adopt a thoughtful approach that prioritizes accessibility. Let’s learn how to navigate such a product design question using proven frameworks.
Detailed Guide on Framework Application
Choosing the Right Framework
The appropriate framework for this kind of product design question is the “CIRCLES Method™,” a comprehensive framework that guides you through the design process in a structured manner.
Applying the Framework Step-by-Step
Designing a refrigerator for the visually impaired using the CIRCLES Method™ involves:
- Comprehend – Understand the context and the challenges faced by the visually impaired when using appliances.
- Identify – Identify the users’ needs, pain points, and any regulatory requirements for accessibility.
- Report – Report user requirements elicited from surveys, interviews, or focus groups with visually impaired individuals.
- Cut – Determine which features are essential for the appliance and which can be avoided or simplified.
- List – Create a list of product features based on the identified needs, such as tactile controls, voice feedback, or Braille labels.
- Evaluate – Assess the feasibility, desirability, and viability of the proposed features. Think through the implications of product changes on manufacturing and the overall user experience.
- Summarize – Provide a compelling summary that describes the features, their benefits to the users, and how they align with business goals.
A hypothetical example: A fridge that includes a voice-guided system where a user can query the contents and their locations inside the fridge, with the system providing audible feedback. Features could also involve tactile markers on shelves to assist with item organization and recognition.
Fact Checks and Assumptions
During the interview, reference known standards for accessible design, such as those provided by the American National Standards Institute (ANSI) or the Web Content Accessibility Guidelines (WCAG) for digital interfaces.
Communicating Effectively in the Interview
Display empathy in your response and communicate your design ideas clearly, focusing on how each feature addresses a specific need. Demonstrate an understanding of both the technical and empathetic aspects of product design.
Conclusion
Designing accessible products is a commendable and necessary aspect of a product manager’s role. By using the CIRCLES Method™, PMs can systematically approach designing products that serve the needs of visually impaired users, thereby creating a more inclusive product that also meets business objectives. Practice with this framework to build a strong strategy for any product design question focusing on specialized user needs.