South Korea’s Smartphone Landscape: Android Reigns Supreme
South Korea boasts one of the highest smartphone penetration rates globally, with over 95% of the population owning a smartphone. This tech-savvy nation has a strong preference for Android devices, making it the dominant mobile operating system in the country.
Android’s Unrivaled Dominance
As of October 2023, **Android holds a staggering 98.6% market share in South Korea**, leaving iOS with a mere 1.4% share. This overwhelming dominance can be attributed to several factors:
- **Affordability:** Android devices offer a wider range of options at various price points, catering to different budgets.
- **Customization:** Android’s open-source nature allows for extensive customization, appealing to users who enjoy tailoring their experience.
- **App Availability:** The Google Play Store boasts a vast library of apps, including many popular Korean apps not available on iOS.
- **Local Manufacturers:** Major South Korean electronics companies like Samsung and LG primarily produce Android devices, further solidifying its presence in the market.
Android Version Distribution
Within the Android ecosystem, various versions coexist. Here’s a breakdown of the most common Android versions in South Korea:
| Android Version | Market Share |
|---|---|
| 13 | 12.4% |
| 12 | 28.7% |
| 11 | 24.5% |
| 10 | 18.9% |
| 9 & Below | 15.5% |
As evident, newer versions like Android 13 and 12 are gaining traction, while older versions like 9 and below are gradually declining. This reflects the continuous adoption of the latest features and security updates by Korean users.
The Future of Mobile OS in South Korea
While Android’s dominance seems unshakeable in the near future, iOS might see a slight increase in market share due to the growing popularity of Apple services like Apple Music and Apple Pay. However, Android’s strong foothold, coupled with its diverse ecosystem and affordability, will likely maintain its position as the preferred mobile operating system in South Korea.
Image
