How many people in Brazil use voice-activated home assistants

## Voice-activated home assistants in Brazil: A growing market

Voice-activated home assistants are becoming increasingly popular around the world, and Brazil is no exception. But just how many people in Brazil are using these devices? The answer is: it’s difficult to say for sure. There is no official data on the number of voice-activated home assistant users in Brazil. However, we can look at some estimates and trends to get a better idea.

## Estimates and Trends

  • A 2021 study by Statista estimated that there were **14.7 million** smart speaker users in Brazil.
  • A 2022 report by Juniper Research predicted that the number of voice assistant users in Brazil would reach **23.4 million** by 2025.
  • The Brazilian market for smart speakers is growing rapidly. In 2021, the market grew by **44%**.
  • The most popular voice assistants in Brazil are Google Assistant and Alexa.
  • Brazilians are using voice assistants for a variety of tasks, including playing music, setting alarms, and controlling smart home devices.

## Factors Influencing Adoption

Several factors are influencing the adoption of voice-activated home assistants in Brazil:

  • **Rising disposable income:** As Brazilians’ disposable income increases, they are more likely to invest in new technologies like smart speakers.
  • **Growing internet penetration:** The number of Brazilians with internet access is increasing, which makes it easier for them to use voice assistants.
  • **Increasing awareness:** More and more Brazilians are becoming aware of voice assistants and their benefits.

## Conclusion

While the exact number of voice-activated home assistant users in Brazil is unknown, it is clear that the market is growing rapidly. As more Brazilians become aware of these devices and their benefits, adoption is likely to continue to increase.

## Image

A person in Brazil using a voice-activated home assistant
A person in Brazil using a voice-activated home assistant

## JSON for DALL-E

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“prompt”: “A person in Brazil using a voice-activated home assistant”,
“size”: “1024×1024”,
“n”: 1
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