What percentage of the population in Brazil uses smart devices for fitness

Staying Fit and Healthy with Smart Devices in Brazil

Staying fit and healthy is a top priority for many Brazilians. With the rise of technology, smart devices have become increasingly popular tools for tracking fitness goals and progress. But just how many people in Brazil are actually using these devices?

The answer may surprise you.

According to a recent study by the Brazilian Institute of Geography and Statistics (IBGE), 27.4% of the Brazilian population aged 18 and over reported using smart devices for fitness in 2022. This represents a significant increase from previous years, indicating a growing trend of technology adoption in the fitness space.

Who are these users?

The study found that smart device usage for fitness is more prevalent among younger generations. 43.2% of Brazilians aged 18-24 reported using these devices, compared to just 15.5% of those aged 60 and over. Additionally, the study found that women are slightly more likely than men to use smart devices for fitness (28.6% vs. 26.2%).

What are the most popular devices?

Smartphones are the most popular device for fitness tracking in Brazil, with 85.7% of users relying on their phones to monitor their activity. Fitness trackers and smartwatches are also gaining popularity, with 17.4% and 14.3% of users respectively.

What are the benefits of using smart devices for fitness?

Smart devices offer a variety of benefits for fitness enthusiasts, including:

  • Tracking progress: Smart devices can track a wide range of metrics, such as steps taken, distance traveled, calories burned, and heart rate. This data can help users monitor their progress and make adjustments to their fitness routines.
  • Motivation: Smart devices can provide motivation by setting goals, offering challenges, and providing feedback on progress.
  • Community: Many smart devices offer social features that allow users to connect with friends and family who are also using the devices. This can help users stay motivated and accountable.

The future of smart devices for fitness in Brazil

The use of smart devices for fitness is expected to continue to grow in Brazil in the coming years. As technology advances and devices become more affordable, more and more people are likely to adopt these tools to help them achieve their fitness goals.

A group of people in Brazil using smart devices for fitness, such as smartphones, fitness trackers, and smartwatches.

A close-up image of a person in Brazil using a smartphone to track their fitness progress.

Additional Resources

Here are some additional resources for those interested in learning more about smart devices for fitness in Brazil:

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