## Introduction

Explaining complex technology in simple terms is a critical skill for product managers, especially during interviews with top tech companies like FAANG. Today’s discussion focuses on how to craft a relatable and clear explanation of cloud computing for a non-technical audience, like your grandmother, showcasing your ability to convey intricate concepts simply, as inspired by ‘Decode and Conquer: Answers to Product Management Interviews.’

## Detailed Guide on Framework Application

### A. Selecting a Framework: AIDA (Attention, Interest, Desire, Action)

To explain cloud computing effectively, we’ll use the AIDA communication framework. It will help in capturing attention, maintaining interest, creating a desire to understand, and possibly encouraging action or further inquiry.

### B. Applying the AIDA Framework:

1. **Attention:** Begin with a familiar analogy that resonates with the audience. For example, compare cloud computing to a community garden.
2. **Interest:** Delve into the practical benefits of using this ‘garden,’ like how it’s maintained by professionals, accessible at any time, and how it can grow with one’s needs.
3. **Desire:** Generate interest by highlighting how cloud computing enables easy storage and access to photos, financial data, or recipes from any device.
4. **Action:** Prompt your audience, in this case, your grandmother, to see the relevance in her own life, creating a bridge from understanding to personal value.

### C. Hypothetical Example:

Imagine you tell your grandmother, “Think of the cloud as a library where your favorite recipes are stored. No matter where you are, you can access them – no need to carry the cookbook!”

### D. Fact Checks:

While avoiding deep technical terms, it’s important to reassure users, especially seniors cautious about technology, that the cloud is secure and preserves their privacy, much like a safety deposit box in a bank.

### E. Communication Tips:

* Use metaphors and avoid jargon to keep the explanation approachable.
* Ensure you observe and respond to cues of understanding or confusion.
* Remain patient and responsive throughout the conversation.

## Conclusion

Being able to break down complex technologies into simpler, relatable terms is a powerful tool in a PM’s arsenal. Using frameworks like AIDA can structure an explanation that retains human touch. Practice this to become adept at communicating with any audience, a valuable skill for passing PM interviews.